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COURSE ENT1010: CHALLENGE & OPPORTUNITY   1 CREDIT / 25 HOURS 

Level: Introductory

Prerequisite: None

Description: Students identify, compare and assess a variety of venture opportunities and ideas. 

Parameters: No specialized equipment or facilities.

 

Outcomes: The student will: 

1. recognize and assess venture opportunities in their environment 

1.1 compile a list of opportunities; e.g., needs, wants, problems 

1.2 describe and apply a decision-making model for potential entrepreneurial opportunities 

1.3 demonstrate skills in problem solving and decision making 

 

2. generate ideas for possible venture opportunities in their environment 

2.1 demonstrate skills in generating ideas, alternatives and strategies 

2.2 outline conditions needed to promote idea generation and change initiation 

2.3 explain “failure of a business venture” as an opportunity to learn 

2.4 show sensitivity and respect for the perspectives, needs, wants and priorities of others 

2.5 demonstrate characteristics of creative thinking 

 

3. plan a venture 

3.1 identify various means of entering business including: 

3.1.1 start a new business 

3.1.2 purchase a business 

3.1.3 purchase a franchise 

3.1.4 multilevel marketing 

3.2 analyze common forms of business ownership including: 

3.2.1 sole proprietorship 

3.2.2 partnership 

3.2.3 corporation 

3.2.4 franchise 

3.2.5 cooperative 

3.2.6 conglomerate 

3.2.7 multinational 

3.2.8 crown corporation 

3.3 identify non-profit ventures; e.g., community organizations 

3.4 describe briefly the process of creating a venture plan including: 

3.4.1 rationale 

3.4.2 goals/objectives 

3.4.3 research 

3.4.4 resources 

3.4.5 market analysis 

3.4.6 risk assessment 

3.4.7 financial analysis 

3.4.8 success strategy

3.5 describe the important components of a venture plan including: 

3.5.1 description/objectives 

3.5.2 market research and analysis 

3.5.3 marketing plan 

3.5.4 production/service plan 

3.5.5 financial plan 

3.5.6 human resources/organizational plan 

3.6 describe regulations and social responsibilities that limit venture alternatives; e.g., legal, social, ethical, environmental, cultural, political, economic 

 

4. assess a venture 

4.1 describe criteria for assessing the feasibility of ideas and strategies 

4.2 apply feasibility criteria to venture alternatives 

4.3 prepare a feasibility analysis of a venture idea including: 

4.3.1 a brief description 

4.3.2 objectives 

4.3.3 resources required to achieve objectives 

4.3.4 time lines 

 

5. demonstrate basic competencies 

5.1 demonstrate fundamental skills to: 

5.1.1 communicate 

5.1.2 manage information 

5.1.3 use numbers 

5.1.4 think and solve problems 

5.2 demonstrate personal management skills to: 

5.2.1 demonstrate positive attitudes and behaviours 

5.2.2 be responsible 

5.2.3 be adaptable 

5.2.4 learn continuously 

5.2.5 work safely 

5.3 demonstrate teamwork skills to: 

5.3.1 work with others 

5.3.2 participate in projects and tasks 

 

6. make personal connections to the cluster content and processes to inform possible pathway choices 

6.1 complete/update a personal inventory; e.g., interests, values, beliefs, resources, prior learning and experiences 

6.2 create a connection between a personal inventory and occupational choices 

 

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